Top Tips for Writing Engaging Digital Content
Top Tips for Writing Engaging Digital Content Master the art of web writing with these essential tips to captivate your audience and improve your content’s impact. Writing for the web is a whole different ballgame compared to academic essays or formal reports. Online readers have shorter attention spans, and your content must be engaging, accessible, and easy to digest. This week, I’ve dived into strategies from industry experts to better understand how to craft user-friendly web content. In this post, I’ll share the top takeaways and explain how they can benefit college students interested in digital content creation, with examples from my own experience as a marketer at ECRI. Whether you're working on your own co-op projects, starting your own blog, or planning a career in digital marketing, these insights will help you write content that stands out! Key Takeaways: Keep It Scannable Online readers skim rather than read every word. Using headers, bullet points, and short paragrap...
